Go Woke -> Go Broke ?

Just recently three examples of going woke leading to going broke.

First:

Hershey’s Canada recently had a controversial ad featuring a transgender activist.

Jeremy Boreing, co-founder of the Daily Wire, responded by launching an unapologetically gender-specific rival to the chocolate giant’s bars.

“We have two kinds: SheHer and HeHim,” said Boreing, in the 48-second ad. “One of them has nuts. If you need me to tell you which one it is, keep giving your money to Hershey’s.”

Boreing encouraged consumers to stop “giving your money to woke corporations that hate you” in the brief ad released Friday, 3/3. 

On Sat, 3/4 the Daily Wire tweeted, “We’ve officially sold more than 200,000 Jeremy’s Chocolate bars and it’s still climbing. Let’s keep it going.”

Similarly, with Harry’s Razors:

“Nothing is sweeter than truth,” account @JeremysRazors tweeted in response. Jeremy’s Razors, an alternative to Harry’s Razors, is another company born of Boreing’s capitalism-driven approach to directly challenging woke companies via old fashioned competition. His approach is simple: offer consumers an alternative to turning over heaps of cash to corporations that mock them and actively work against their most cherished values.

The websites for Hershey’s and the Harry’s alternatives are strategically easy to remember: ihateharrys.com and ihatehersheys.com. 

Second from BlazeNews:

Urban Christian Academy in Kansas City is closing after donors pulled the plug. The private school with an enrollment of 100 describes itself as providing “a tuition-free, high-quality, Christ-centered education for low-income students,” the ABC news network said.

The Christian K-8 school last year declared that “we stand with the LGBTQIA+ community and believe in their holiness” — but now Urban Christian Academy in Kansas City is closing.

Last year it added a statement to its website that read in part, “We are an affirming school. We stand with the LGBTQIA+ community and believe in their holiness. We celebrate the diversity of God’s creation in all its varied and beautiful forms.”

With that, donors stopped contributing — with many citing their Christian beliefs as the reason — and UCA announced that it’s closing at the end of the school year due to the loss of financial support.

Kalie Callaway-George, the school’s executive director and co-founder, told ABC News the aforementioned LGBTQIA+ language “is kind of what started the backlash from our donor base, which we anticipated. It was just that we anticipated a 50% loss in funding and made adjustments for that. We had an 80% loss in funding, and that was too much to overcome.”

“We lost our network” of donors, Callaway-George added to ABC News: “In December of 2021, right before we publicly supported the LGBTQ community, we raised $333,985. One year later, after we had posted on our website and made a stance, [in] December of 2022 we raised $14,809.”

One might wonder what did the school’s woke executive director, Callaway-George, think was going to happen? Of course with her hyphenated last name, the question might well be, why did UCA hire her in the first place! (Anyone who has read my prior pieces on this subject, knows the implications of hyphenated last names!)

And hot off the press, third, Silicon Valley Bank (SVC):

From Red State:

As it turns out, SVB was a massive donor to Black Lives Matter and other social justice causes, to the tune of nearly $74 million dollars. $73,450,000 to be more exact.

The figure comes from an extensive report dropped by the Claremont Institute on Tuesday. The report details $82 billion dollars in social justice/BLM investments by major American companies. SVB stands out as one of the larger donors, next to big donors like Apple ($100 million) and Comcast ($165 million). While at the top of the donation pool, those contributors do pale in comparison to donors like Blackrock ($810 million) and Citigroup ($1.1 billion). However, the group did pledge on their website to provide in total up to $11 billion dollars by 2026 for Diversity, Equity and Inclusion (DEI) programs and racial justice causes.

“Will Hild, the executive director of Consumers’ Research, told The Federalist that SVB’s failure on the heels of its left-wing activism “is yet another indication that SVB was focused on woke virtue signaling instead of protecting their customers’ deposits.”

“Time after time we see the same pattern: companies that are the most concerned with ESG scores and woke politics do the worst jobs serving their customers,” Hild explained. “The rest of corporate America should learn from SVB’s failure now, before they are the next company to make headlines for comically poor management.”

Hershey’s in Canada, Urban Christian Academy in Kansas City, and Silicon Valley Bank in California all went woke -> going/ gone broke!

I predict that this scenario will not be confined to this infamous trio.

3/17/23